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在浙江,民宿游逐渐成为乡村旅游发展的新趋势、新主角。浙江莫干山民宿发展势头强劲,成果显著,且在全国享有盛誉,本文选取莫干山一带30家标准民宿作为调查对象,采用问卷调查与访谈相结合的形式,挖掘莫干山民宿产生与发展的天然优势、揭露民宿经营过程中存在的装修设计雷同,行业作用小,民宿内涵理解不清晰,当地特色服务少等问题,并提出解决这些问题,促进莫干山民宿健康发展的对策:旅游局下设民宿管理部门,增强终身学习意识,广泛利用社交平台,拥抱在地文化,培养主人情怀。
In Zhejiang, B & B has gradually become the new trend of rural tourism development and a new protagonist. Moganshan Bed and Breakfast in Zhejiang has a strong momentum of development with remarkable achievements and reputation throughout the country. This paper selects 30 standard bed-and-breakfasts in the area of Moganshan as the survey object and adopts the form of a combination of questionnaires and interviews to excavate the emergence and development of Moganshan Bed and Breakfast , Revealing the similarities and differences between the decoration and design in the operation of the B & B, the small effect of the industry, the unclear understanding of the connotation of the B & B, and the lack of local special services. The measures to solve these problems and promote the healthy development of the B & Set up under the management of lodging, enhance awareness of lifelong learning, extensive use of social platforms, embracing the culture and cultivate the feelings of the owner.