19世纪末,消费主义成为美国的主流价值观念。随着中国改革开放和市场经济的发展,消费主义逐渐在中国传播开来,并冲击着我国大学生的消费价值观。在消费主义思潮的影响下,青少年大学生不可避免的出现了盲目高消费、攀比消费、超前消费、消费结构不合理等消费误区。因此必须重视消费主义给当今大学生带来的影响,针对消费主义给当前大学生所面临的消极影响,加强大学生的消费道德教育。 At the end of the 19th century, consumerism became the mainstream American values. With China’s reform and opening up and the development of market economy, consumerism gradually spread in China, and the impact on China’s consumer values ​​of college students. Under the influence of the ideological trend of consumerism, adolescents inevitably appeared in consumer misunderstandings such as blind high consumption, comparativism, advanced consumption and irrational consumption structure. Therefore, it is necessary to pay attention to the influence of consumerism on today’s college students. In view of the negative impact that consumerism has on college students and to reinforce the consumer moral education of college students,