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兵法谋略中不乏奇谋妙略。而兵家中的战争谋略,现今也广泛地被运用于企业管理所面临的竞争形势中。因此,本文主要提取兵家谋略中的“攻心”与“出奇”。将两者运用于商战中,对于企业内部管理与外部竞争提供一定借鉴。
There is no shortage of conspiracies in military strategy. The war strategy in the military is now widely used in the competitive situation facing enterprise management. Therefore, this paper mainly extracts the “heart attack” and “surprise” in the military strategy. Applying both to commercial warfare, it provides some reference for internal management and external competition.