作为一个内陆省份的广播影视集团,湖南广电经过长时间的改革,突破了地方经济相对落后的局限性,在节目创新,体制创新等方面都取得了一定的成绩。本文结合我们在改革过程中的经验与感受,探讨在中国社会的转型期,广播电视媒体人事制度改革的方向、要突破的瓶颈以及路径选择问题。 As a radio, film and television group of a landlocked province, Hunan Broadcasting and Television broke through the relatively backward limitations of local economy after a long period of reform and achieved some success in program innovation and system innovation. This article combines our experiences and feelings in the process of reform to explore the reform direction of the media and radio and television media in the transition period of Chinese society, the bottleneck to be overcome and the path choice.