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我谈三点体会:第一,中国企业仍然要坚持不懈地抓好品牌战略,品牌战略是企业发展的重要途径。第二,企业的品牌建设不仅仅要局限于产品的品牌。第三,一个好的产品是品牌的基础,品牌的产生不能靠人为地炒作和作秀。我们说品牌能够有竞争力,是基于产品同质化的情况下。比如说,自主创新的知识产我谈三点体会:第一,中国企业仍然要坚持不懈地抓好品牌战略,品牌战略是企业发展的重要途径。第二,企业的品牌建设不仅仅要局限于产品的品牌。第三,一个好的产品是品牌的基础,品牌的产生不能靠人为地炒作和作秀。我们说品牌能够有竞争力,是基于产品同质化的情况下。比如说,自主创新的知识产权,比如说高质量的产品,比如说优秀的管理团队和优质的服务等等,都构成了企业的竞争力。酒香不怕巷子深是由于我们不少企业已经造出了我们刚才说的好酒,但是由于自己的巷子不深,被同样不少企业抢了市场,占据了市场。但是我们本身没有好酒,还是把功夫都下在这些上面,就变成了作秀了。
I will talk about three points: First, Chinese enterprises still have to unswervingly grasp the brand strategy, brand strategy is an important way for the development of enterprises. Second, the company's brand building is not limited to the product's brand. Third, a good product is the foundation of the brand, the brand can not be produced by artificial hype and show. We say that brands can be competitive, based on the homogeneity of the product. For example, intellectual property innovation, I talk about three points: First, Chinese enterprises still have to do a good job in brand strategy, brand strategy is an important way for business development. Second, the company's brand building is not limited to the product's brand. Third, a good product is the foundation of the brand, the brand can not be produced by artificial hype and show. We say that brands can be competitive, based on the homogeneity of the product. For example, independent intellectual property, such as high-quality products, such as excellent management team and excellent service, etc., constitute the competitiveness of enterprises. Alcohol is not afraid of the alley is deep because many of our businesses have created a good wine we just said, but because of their alley is not deep, by the same number of companies robbed the market, occupy the market. But we have no good wine, or put all the effort in these above, it becomes a show.