商务英语广告是当今社会生活中的一个重要组成部分,英语广告成功与否,在很大程度上取决于其修辞魅力。本文从语音和句法角度对广告中的英语常用修辞格及其艺术效果进行探讨,印证了修辞策略是实现广告功能的有效手段之一,对其进行赏析有助于我们对广告英语的理解、学习和借鉴。 Business English advertising is an important part of today’s social life. The success or failure of English advertising depends largely on its rhetorical charm. This article discusses the commonly used rhetoric of English in English advertisements and its artistic effect from the perspective of speech and syntax. It proves that rhetorical strategy is one of the effective means to realize advertising function. Appreciation of rhetorical strategy helps us to understand and study advertising English. And learn from.