一位优秀的电视记者对周遭事物应具有较强的新闻敏感性,在纷繁复杂的社会现象中随时能捕捉到最具代表性的事物,并用一定新闻语言将其呈现在受众面前。鉴于新闻敏感性是新闻记者必备的一种素质,因而,本文扼要阐述了新闻敏感性定义、表现形式及重要性,并在基础上进一步分析了受众心理,使电视记者在具备敏感性前提下、迎合受众心理,办制符合大众口味的新闻节目。 A good TV reporter should have a strong news sensitivity to the surrounding things, be able to capture the most representative things from time to time in the complicated social phenomena, and present it to audiences in a certain news language. In view of the news sensitivity is a necessary quality of journalists, this article briefly describes the definition of news sensitivity, manifestations and importance, and on the basis of further analysis of the audience psychology, so that the television reporter in a sensitive premise , Cater to the audience’s psychology, do the news program in line with the public taste.