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随着我国电子信息技术的不断发展,电子商务作为一种新型的商业模式,让我国的很多中小企业获得了发展良机。由于电子商务的成本较低,其技术平台门槛也相对较低,对于很多中小企业来说,应用电子商务这种运营模式在很大程度上提升了其核心竞争力。但是,由于我国的电子商务基础较差,而且严重缺乏这方面的人才,从而制约了电子商务模式在我国的大范围应用和发展。基于此,笔者通过分析我国珠三角地区一些中小企业在应用电子商务模式时遇到的问题,从而提出了合适的商务路径,希望能够促进电子商务模式在我国中小企业中的应用和发展。
With the continuous development of China’s electronic information technology, e-commerce as a new business model, so that many of our SMEs have been the opportunity for development. Due to the low cost of e-commerce, its technology platform threshold is relatively low, for many SMEs, the application of e-commerce this operating model has greatly enhanced its core competitiveness. However, due to the poor foundation of e-commerce in our country and the serious lack of talents in this area, the application and development of e-commerce model in our country is restricted. Based on this, the author analyzes the problems encountered by some SMEs in the Pearl River Delta region in the application of e-commerce mode and puts forward a suitable business path in the hope of promoting the application and development of e-commerce model in China’s SMEs.