Community participation is one of the focuses of the research on ecotourism. The research on community participative model is of great theoretical and practical significance. Based on the former experts' studies, this paper analyzes ecotourism demonstration areas in Diqing Shangri-La of Yunnan as a case study. It mainly expounds the relationship between ecotourism and community participation and puts forward such a community participative model of ecotourism in Shangri-La.