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近些年来我国经济发展十分迅速,旅游市场也逐渐发展起来。随着旅游消费的时尚化,旅游市场的竞争越来越激烈。大学生作为未来社会的主力军,因不同的旅游动机、旅游时间、旅游偏好构成了一个特殊的旅游群体。本文以东北三省的大学生为调查对象,分析了现阶段东北三省大学生旅游市场的旅游需求和特点,对大学生旅游市场的开发提出了从旅游产品、旅游线路、旅游形式等方面进行调整的观点,以促进旅游企业更好的开发大学生旅游市场,促进旅游产业的可持续发展。
In recent years, our economy has developed rapidly and the tourism market has also gradually developed. With the fashion of tourism consumption, tourism market competition more and more intense. College students as the main force in the future society, due to different travel motivation, travel time, travel preferences constitute a special tourist group. Taking the undergraduates in the three northeastern provinces as the research object, this paper analyzes the tourism demand and characteristics of the tourism market in the three northeastern provinces at present, and puts forward the viewpoints of adjusting tourism products, tourist routes and tourism forms for the development of tourism market. Promote the tourism enterprises to better develop tourism market for college students and promote the sustainable development of tourism industry.