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JUNE 2013
NORTH AMERICA ANALYSIS
《怪物大学》，《末日之战》
及《惊天魔盗团》
MONSTERS UNIVERSITY， WORLD
WAR Z AND NOW YOU SEE ME
引领最佳六月票房总额；夏季上座率保持近十年来最高水平
Lead Best June Gross Ever； Summer Attendance Levels Remain Near Decade High
肖恩·罗宾斯
By Shawn Robbins
经过5月的基准月，6月票房不负众望地拿下了12.45亿美元的天文数字般的挑战，比2012年6月的表现增长17.8%，以高出上一个6月票房记录（2009年10.87亿美元）14.5%的业绩轻松问鼎。
After a benchmark month of May， June’s box office lived up to the challenge with a stellar $1.245 billion estimated market gross. That’s up 17.8 percent over June 2012’s performance， and handily tops the previous June record （2009’s $1.087 billion） by 14.5 percent.
夏季初前两个月的总额规模已高达23.87亿美元，比历史上任何一个5月加6月档都要高。这个数字比2012年同期高出14% ，并超越了之前由2009年开启的21.06亿美元夏季最好开局。
The first two months of summer have now totaled a massive $2.387 billion， more than any other combined May and June in history. That figure is 14 percent higher than 2012’s comparable period and tops the previous best summer start of $2.106 billion in 2009.
6月的成功不能仅仅归功于其中某一部电影，在这个月的每个周末你都可看到至少一部电影超水平发挥。《惊天魔盗团》扎实的开场及令人印象深刻的持续票房奠定了大局，尾随其后的《人类清除计划》也意外成功。而前者已经在上星期内超越了北美1亿美元大关。
June’s success doesn’t have just one big movie to thank as every weekend of the month saw at least one movie carry more than its weight. Now You See Me’s solid opening and impressive legs set the stage， followed by The Purge’s sleeper hit success. The former crossed the $100 million domestic barrier over the past weekend.
这个月真正引爆票房的事件，是华纳兄弟重新成功打造了超人系列之《钢铁之躯》，赢得首映周优异成绩1.166亿美元（不包括有争议的沃尔玛预览销售的1200万美元）。《世界末日》的首映数字稳健，而且得益于强势的口碑后续票房快速增长。之后一周以《怪物大学》和《末日之战》为首强势首映，加上前述电影的持续发酵，迎来大规模的市场超水准发挥；伴随《辣手警花》首映即夺得3910万美元票房，6月最后一个周末继续保持上升趋势。
The month truly hit its blockbuster stride when Warner Bros. successfully relaunched the Superman franchise with Man of Steel’s excellent $116.6 million opening weekend （excluding the controversial $12 million worth of Wal-Mart preview sales）. This Is the End opened to healthy numbers and proved to grow legs quickly thanks to strong word of mouth， followed by last weekend’s massive market over-performance led by strong openings for Monsters University and World War Z. Combined with the holding power of those films， the final weekend of June continued the upward trend as The Heat debuted to $39.1 million.
不过，6月也不是没有失望之处：《重返地球》和《实习大叔》相对于这些主演明星之前的记录都乏善可陈（前者更为突出）。同时，《白宫坠落》在6月最后一个周末的首映并没有达到预期值。话虽如此，每部电影的确都多少有些先天不足——最大的当然是大片扎堆，同时在发行日期上还伴随低劣的宣发策略。
June wasn’t without its disappointments， though： After Earth and The Internship each underwhelmed （the former to a significant degree） relative to the previous history of their star names. Meanwhile， White House Down opened below expectations during the last weekend of June. That being said， each film had its fair share of disadvantages—an overwhelming slate of competition being the biggest， alongside some poor strategic planning in terms of release dates. 5月仍未下档的电影也为夏季的第二个月锦上添花。《速度与激情6》和《星际迷航：暗黑无界》保持良好口碑完成了上月的首映周，分别突破2.33亿美元和2.2亿美元票房。与此同时，《森林战士》也超过了1亿美元，因为它是这个夏季唯一一部在《怪物大学》之前上映的动画电影。
May’s holdovers also contributed to summer’s successful sophomore month. Fast
NORTH AMERICA ANALYSIS
《怪物大学》，《末日之战》
及《惊天魔盗团》
MONSTERS UNIVERSITY， WORLD
WAR Z AND NOW YOU SEE ME
引领最佳六月票房总额；夏季上座率保持近十年来最高水平
Lead Best June Gross Ever； Summer Attendance Levels Remain Near Decade High
肖恩·罗宾斯
By Shawn Robbins
经过5月的基准月，6月票房不负众望地拿下了12.45亿美元的天文数字般的挑战，比2012年6月的表现增长17.8%，以高出上一个6月票房记录（2009年10.87亿美元）14.5%的业绩轻松问鼎。
After a benchmark month of May， June’s box office lived up to the challenge with a stellar $1.245 billion estimated market gross. That’s up 17.8 percent over June 2012’s performance， and handily tops the previous June record （2009’s $1.087 billion） by 14.5 percent.
夏季初前两个月的总额规模已高达23.87亿美元，比历史上任何一个5月加6月档都要高。这个数字比2012年同期高出14% ，并超越了之前由2009年开启的21.06亿美元夏季最好开局。
The first two months of summer have now totaled a massive $2.387 billion， more than any other combined May and June in history. That figure is 14 percent higher than 2012’s comparable period and tops the previous best summer start of $2.106 billion in 2009.
6月的成功不能仅仅归功于其中某一部电影，在这个月的每个周末你都可看到至少一部电影超水平发挥。《惊天魔盗团》扎实的开场及令人印象深刻的持续票房奠定了大局，尾随其后的《人类清除计划》也意外成功。而前者已经在上星期内超越了北美1亿美元大关。
June’s success doesn’t have just one big movie to thank as every weekend of the month saw at least one movie carry more than its weight. Now You See Me’s solid opening and impressive legs set the stage， followed by The Purge’s sleeper hit success. The former crossed the $100 million domestic barrier over the past weekend.
这个月真正引爆票房的事件，是华纳兄弟重新成功打造了超人系列之《钢铁之躯》，赢得首映周优异成绩1.166亿美元（不包括有争议的沃尔玛预览销售的1200万美元）。《世界末日》的首映数字稳健，而且得益于强势的口碑后续票房快速增长。之后一周以《怪物大学》和《末日之战》为首强势首映，加上前述电影的持续发酵，迎来大规模的市场超水准发挥；伴随《辣手警花》首映即夺得3910万美元票房，6月最后一个周末继续保持上升趋势。
The month truly hit its blockbuster stride when Warner Bros. successfully relaunched the Superman franchise with Man of Steel’s excellent $116.6 million opening weekend （excluding the controversial $12 million worth of Wal-Mart preview sales）. This Is the End opened to healthy numbers and proved to grow legs quickly thanks to strong word of mouth， followed by last weekend’s massive market over-performance led by strong openings for Monsters University and World War Z. Combined with the holding power of those films， the final weekend of June continued the upward trend as The Heat debuted to $39.1 million.
不过，6月也不是没有失望之处：《重返地球》和《实习大叔》相对于这些主演明星之前的记录都乏善可陈（前者更为突出）。同时，《白宫坠落》在6月最后一个周末的首映并没有达到预期值。话虽如此，每部电影的确都多少有些先天不足——最大的当然是大片扎堆，同时在发行日期上还伴随低劣的宣发策略。
June wasn’t without its disappointments， though： After Earth and The Internship each underwhelmed （the former to a significant degree） relative to the previous history of their star names. Meanwhile， White House Down opened below expectations during the last weekend of June. That being said， each film had its fair share of disadvantages—an overwhelming slate of competition being the biggest， alongside some poor strategic planning in terms of release dates. 5月仍未下档的电影也为夏季的第二个月锦上添花。《速度与激情6》和《星际迷航：暗黑无界》保持良好口碑完成了上月的首映周，分别突破2.33亿美元和2.2亿美元票房。与此同时，《森林战士》也超过了1亿美元，因为它是这个夏季唯一一部在《怪物大学》之前上映的动画电影。
May’s holdovers also contributed to summer’s successful sophomore month. Fast