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在我国零售商业、服务业即将完全对外开放,本土中小零售企业市场竞争压力不断增大的背景下,加入自愿连锁联盟是现阶段我国中小零售企业生存和发展的必然选择。本文从理论上概括了在中国发展自愿连锁的客观必然性,分析了自愿连锁的潜在竞争优势及其在我国实践中存在的突出问题,提出了在我国发展自愿连锁应着力解决的问题。
In China’s retail business, the service sector is about to be completely opened to the outside world, the local small and medium-sized retail market competition pressures continue to increase under the background of joining the voluntary chain alliance is the current stage of the survival and development of small and medium-sized retail enterprises the inevitable choice. This paper summarizes the objective necessity of developing voluntary chains in China theoretically, analyzes the potential competitive advantages of voluntary chains and the outstanding problems that exist in our practice, and puts forward the problems to be solved in the development of voluntary chains in our country.