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国内车企逐步从出口型拓展方式向整合型的营销模式发展德勤从财务结构角度出发观察国内外领先车企在经营领域发生的关键变化,并深入挖掘汽车企业收入结构和成本结构的变化趋势,希望能为国内车企带来借鉴意义。收入结构变化趋势(一)非整车业务:附加值不断提升随着汽车行业的发展,微笑曲线的结构将逐步发生变化,非整车业务在整个价值链中的占比将不断提升,行业的附加值将逐步从微笑曲线的中间向两端转移。
Domestic car prices and gradually develop from export-oriented integrated marketing model development Deloitte perspective from the financial structure of domestic and foreign leading car companies observed the key changes in the field of operation, and dig the income structure of automobile companies and cost structure changes, Hoping to bring reference for the domestic car prices. (A) non-vehicle business: the added value of continuous improvement With the development of the automotive industry, the structure of the smile curve will gradually change, non-vehicle business in the entire value chain will continue to increase the proportion of the industry The added value will gradually shift from the middle of the smile curve to both ends.