饭店实施体验营销的主要内容是创造并提供消费体验;重点是满足和引导消费者的个性化需求;基础是场景戏剧化和供需双方的互动。运用体验营销理论,结合饭店经营管理的实际,构建饭店体验营销模型,能为饭店改善现有的营销方式提供新的契机。 The main content of the hotel experience marketing is to create and provide consumer experience; focus is to meet and guide the individual needs of consumers; based on the dramatic scenario and the interaction between supply and demand. Using experiential marketing theory, combined with the actual operation of the hotel management, to build a restaurant experiential marketing model can provide new opportunities for the hotel to improve the existing marketing methods.