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传统元素是中国文化的特点,书法是中国文化中传统的象征,因此传统书法是独具艺术性的。文字是艺术的象征,虽然其实用价值较小,但是,文字却被大众广泛使用。随着时代的不断发展,将传统文化运用于平面设计中,是一种新颖的设计手段。将传统的书法运用于现代平面设计中,也是一种独具艺术的表现形式,为平面设计开创了新局面,加入了传统书法的平面设计,在形式与外观上都更有创意,也更具有价值。本文主要分析了传统文化的特点,概括了传统书法在平面设计中创意的运用。
Traditional elements are the characteristics of Chinese culture. Calligraphy is a symbol of tradition in Chinese culture. Therefore, traditional calligraphy is unique and artistic. Text is a symbol of art. Although its practical value is small, it is widely used by the public. With the continuous development of the times, applying traditional culture to graphic design is a novel design method. Applying traditional calligraphy to modern graphic design is also a unique form of art that opens up a new dimension to graphic design and adds graphic design to traditional calligraphy that is both more creative in form and appearance and more value. This paper analyzes the characteristics of traditional culture, summarizes the traditional calligraphy in the graphic design of the creative use.