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在数字化互联网时代,前所未有的不确定性挑战着曾占据GDP过半的传统行业,新技术、新思维冲击着原有的经济形态和商业模式。笔者认为,数据可以挖掘,资源可以共享,信息趋于对称,从而成本得以降低;长尾可以捕捉,蓝海可以抢滩,企业借以整合,从而市场得以重构。在数字化时代,惟一不变的是变化本身。站在时代的转折点,只有敏感察觉和精准把握未来趋势,才能站在风口飞起来,才能成为全球竞争的赢家。因此,笔者提出了影响未来数字化时代的十大商业趋势。
In the era of digital Internet, the unprecedented uncertainty has challenged the traditional industries that once occupied more than half of GDP. New technologies and new ideas are impacting on the original economic forms and business models. The author believes that the data can be tapped, resources can be shared, information tends to be symmetrical, resulting in lower costs; long tails can capture, blue ocean can beach, enterprises to integrate, so the market can be rebuilt. In the digital age, the only constant is change itself. At the turning point of the times, only by being sensitive and accurately grasping the future trend can we win the glory of becoming the winner of global competition. Therefore, I propose ten major commercial trends that will affect the digital age in the future.