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随着以微博、微信为代表微媒介传播的迅速流行,传媒行业全面进入微时代。传统媒体特别是纸媒受到了极大冲击,各大纸媒纷纷抢滩微媒介入口,开通官方微博和微信公众号,然而,囿于传统新闻传播思维,这些微媒介产品良莠不齐、处境尴尬。纸媒编辑如何创新编辑理念,运用互联网逻辑破解融合困境已经成为纸媒数字化进程中亟待探讨的课题。
With the rapid popularization of the micro media represented by Weibo and WeChat, the media industry has entered the micro era. Traditional media, especially paper and media, have been greatly affected. Major media outlets have grabbed the entrances to the micro-media and opened official WeChat and WeChat account numbers. However, due to the traditional media communication thinking, these micro-media products are mixed and embarrassing. Paper editing how to innovate the concept of editing, the use of Internet logic to solve the problem of integration has become the paper media digital process in urgent need of discussion.