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针对当前对创业导向研究忽略嵌入关系的不足,引入关系强度概念,探讨了创业导向、关系强度(进一步细分为强关系和弱关系)与企业绩效之间的关系,以120家高新技术企业为样本,对相关研究假设进行实证研究。研究发现,创业导向对高新技术企业绩效有促进作用;关系强度对高新技术企业绩效有着正向影响。细分来看,强关系对财务绩效的促进作用强于弱关系,弱关系对创新绩效的促进作用大于强关系;同时,强关系能增强创业导向对高新技术企业财务绩效的促进作用。
In view of the current deficiencies of ignoring embedding relations in entrepreneurial orientation research, this paper introduces the concept of relationship strength, and discusses the relationship between entrepreneurial orientation, relationship strength (further subdivided into strong and weak relations) and firm performance, and takes 120 high-tech enterprises as Sample, the relevant research hypothesis empirical research. The study found that entrepreneurial orientation has a positive effect on the performance of high-tech enterprises; and the relationship strength has a positive impact on the performance of high-tech enterprises. In terms of subdivision, strong relationships have a stronger effect on financial performance than weak ones; weak ones have more positive effects on innovation performance than strong ones; and stronger relationships can enhance the contribution of entrepreneurship guidance to the financial performance of high-tech enterprises.