经过近几年的CI宣传和实际运作,更多的企业对CI产生了兴趣,CI风渐盛。导入CI的企业,确也创造和传递一种全新的企业形象。 这似乎给人这样的印象,只要导入CI,企业形象就光彩照人,不须开展公关。真是这样的么?否。太阳神是1988年就导入CI的,太阳神标志之所以能为大家熟悉,则完全得力于为此开展的公关活动和广告宣传。且以太阳神进军上海为例来看。1989年,在上海行销近十年的“蜂王浆”大退潮,而太阳神则乘虚而入,大力宣传中国体育代表团在汉城奥运会上服用的专用饮料就是“太阳神”。1990太阳神独资举办“上海市首届少年儿童体育 After CI publicity and practical operation in recent years, more companies have developed interest in CI and CI has gained momentum. Companies that import CIs do create and deliver a brand new corporate image. This seems to give people the impression that as long as the introduction of CI, the corporate image is radiant and does not need to carry out public relations. Is this true? No. The sun god was introduced to CI in 1988. The reason why the sun god logo can be familiarized with is that it is fully supported by public relations activities and advertising campaigns. Let’s take a look at the Sun God’s entry into Shanghai. In 1989, nearly 10 years of marketing in Shanghai, the “king royal jelly” big low tide, while the sun god took advantage and vigorously publicized the Chinese sports delegation to take special drinks at the Seoul Olympics is the “sun god.” 1990 Heliopolis Organised “Shanghai’s First Junior Sports for Children”