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市场是商品买卖的场所,任何企业的经营、发展都离不开市场。洞悉市场行情,搜集产品信息,了解消费需求,掌握行业生产经营状况,已成为企业提高应变能力和竞争能力必不可少的环节与手段。那么,企业如何把握这些情况,及时知晓市场出现的新动态,市场调查尤其重要。如果将市场调查中收集的有关资料,进行分析整理,筛选加工,形成文书,就是市场调查报告。在激烈的市场竞争中,市场调查报告已成为企业管理与决策必不可少的商业文书。笔者在这里简要介绍几种市场调查报告写作过程中应掌握的要领和方法,以供参考。
Market is a place for the sale of goods, any business management, development can not be separated from the market. Understanding market conditions, collecting product information, understanding consumer demand and mastering the production and operation status of the industry has become an indispensable link and means for enterprises to improve their resilience and competitiveness. So, how companies grasp these situations, keep abreast of new developments in the market, market research is particularly important. If the market research collected in the relevant information, analysis, sorting, processing, the formation of instruments, is the market research report. In the fierce market competition, the market research report has become an indispensable business management and decision-making business instruments. Here I briefly introduce several methods of market research reports should master the essentials and methods for reference.