如果你觉得你的媒体组合效率提升不够明显,其实,这是因为你的胆子还不够大。大家都说品牌很重要,那品牌有多重要?用数字来说话,我们每年和WPP一起推出全球品牌100强以及中国品牌50强的研究,通过这个研究,我们发现强势品牌股价在几年之后上涨了46.3%,而一般的企业,其股价仅仅增加了4.5%,一个好的品牌不仅它的股价可以上升更快,而且在危机的时刻 If you think your media portfolio efficiency is not obvious enough, in fact, this is because your courage is not big enough. Everyone says the brand is very important, how important is that brand? With the number to speak, we launched with the WPP every year, the top 100 global brands and 50 Chinese brands research, we found that the strong brand shares rose in a few years 46.3%, while the average company, its share price increased by only 4.5%, a good brand not only its share price can rise faster, but also in times of crisis