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2005年从大年初一到大年初五,鸡年的早春还寒意浓浓。中央电视台的黄金节目《焦点访谈》一连五天,连续播出了一个节目《品牌·中国》。从这连续五天的节目中,我们感受到了国家对中国企业的品牌如何打出世界,如何从制造大国转型,已放到了议事日程。在节目中间提到了奇瑞汽车,提到了青岛的金王小商品,提到了江西的凤凰相机,提到了青岛的海尔。可是,我越看越为中国绝大多数的中小企业,民营企业感到无比的忧虑,在这个品牌旋风下,又不知会有多少家的企业会加
From the New Year’s Day to the fifth day of 2005, the early spring of the Year of the Rooster is still chilly. CCTV’s gold program “Focus Interview” continued for five consecutive days and one program “Brand China” was broadcast continuously. From this five-day program, we have seen how the country’s brand for Chinese companies has emerged from the world and how it has transformed from manufacturing to a big country. Chery Automobile was mentioned in the middle of the program. He mentioned the king of Qingdao’s small commodities, mentioned the Phoenix camera in Jiangxi, and mentioned Haier in Qingdao. However, the more I see the overwhelming majority of SMEs in China, the private enterprises feel extremely anxious. Under the whirlwind of this brand, I do not know how many companies will add