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未来数十年我国体育产业将迎来高速发展期,但当下体育文化建设不力,存在一些阻碍体育产业发展的消极现象:竞技体育文化与大众体育文化失调、传统体育文化与现代体育文化冲突、体育产业结构不合理、供需存在较大矛盾、产业发展与教育发展失衡。为推动体育产业发展,繁荣体育文化,促进人的全面发展,应利用公私合作模式加大公共体育资源的投入,丰富体育赛事;以需求为导向创新体育产品,重点发展体育文化服务产业;弘扬传统体育文化,促进体育文化国际交流;改进体育教育,培养市场型的体育人才。
In the coming decades, the sports industry in our country will usher in a period of rapid development. However, at present, there are some negative phenomena that hinder the development of the sports industry, such as the imbalance of competitive sports culture and popular sports culture, the conflict between traditional sports culture and modern sports culture, The industrial structure is irrational, there is a big contradiction between supply and demand, unbalanced industrial development and education development. In order to promote the development of the sports industry, prosper the sports culture and promote the all-round development of the people, we should make use of the mode of public-private cooperation to increase investment in public sports resources and enrich sports events; demand-oriented innovation of sports products, focusing on the development of sports culture service industries; Sports culture, promote international exchange of sports culture; improve physical education, market-oriented sports talents.