本文在对传统经济学分析方法进行改造的基础上提出“广义效用假说” ,把人类所有行为都看作一个资源约束条件下通过偏好选择追求广义效用最大化的过程 ,从而把“道德偏好”、“情感偏好”、“审美偏好”甚至“宗教偏好”和“信仰偏好”都纳入最大化的分析框架。本文力图证明 ,在人类整体行为模式中 ,非经济偏好对经济活动来说并非是一个外生变量。在广义效用最大化过程中 ,人类行为将依据一定的偏好结构呈现出形态各异的价值取向 ,从而为经济学的最优方法运用于人类道德行为的分析提供了新的视野 Based on the transformation of the traditional methods of economic analysis, this paper proposes a “generalized utility hypothesis” that treats all human behaviors as a process of maximizing general utility through preference selection under the condition of resource constraints, so that “moral preferences, ”Emotional preferences,“ ”aesthetic preferences,“ and even ”religious preferences,“ and ”belief preferences," all incorporate a maximized analytical framework. This article seeks to demonstrate that in the overall pattern of human behavior, non-economic preferences are not an exogenous variable for economic activity. In the process of maximizing the utility of generalization, human behavior will show different forms of value orientation according to a certain preference structure, thus providing a new perspective for the application of the best method of economics in the analysis of human moral behavior