中国邮政作为中国直邮业发展的倡导者和领航者,在直邮商业模式方面一直进行着各种探索。BIU的引入,可以说是中国邮政促进函件业务变革的重大举措,旨在以全新的视角、系统的方法再造数据库商函为核心的函件业务流程,以传 China Post, as an advocate and leader in the development of China’s direct mail industry, has been exploring various aspects of the direct mail business model. The introduction of BIU can be said to be a major move by China Post to promote the transformation of the mailing business. The purpose of the BIU is to revitalize the mailing business process with a new perspective and a systematic approach to the database’s letter of commerce