企业在意识到“眼睛向下也能找到宝藏”时,也不能忽略底层消费者存在着特殊的消费行为习惯,其教育水平低、居住分散、习惯性思维强(固执)等特点有可能成为企业拓展这个市场的障碍。因此,要根据底部消费人群行为模式的特点,找到适合挖掘金字塔底层财富的路径。 Enterprises can not ignore the underlying consumer behavior when they realize that “eyes down can also find the treasure ”, and its education level is low, scattered living, strong habitual thinking (stubborn) and other characteristics may be Become an enterprise to develop this market barrier. Therefore, according to the bottom of the characteristics of consumer behavior patterns to find suitable for mining the bottom of the pyramid path.