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随着云计算、大数据等技术的不断进步,并在互联网行业的广泛应用,各类网络应用之间的关联和互动不断增强。网络应用的发展正在从以单一产品为核心向以整个产品业务平台为核心转变。在此基础上,“开放共赢”逐渐成为行业共识,基于典型业务的开放化平台生态体系构建成为行业竞争的制高点,国内外各类开放平台不断涌现。媒体节目内容作为重要的网络应用,其开放平台也迅速发展,给传统电视业带来了重大机遇的同时,也带来了较大的挑战。
With the continuous improvement of technologies such as cloud computing and big data, and the extensive application in the Internet industry, the connection and interaction between various types of network applications are constantly increasing. The development of network application is changing from the single product as the core to the whole product service platform as the core. On this basis, “open and win-win ” has gradually become the consensus of the industry, based on the typical business of the open platform for the construction of ecological system has become the commanding height of competition in the industry, all kinds of open platforms at home and abroad continue to emerge. As an important network application, the content of media programs is also rapidly developing its open platform, which brings great opportunities to the traditional television industry as well as great challenges.