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伴随着通信产业的快速发展,我国的手机普及率越来越高。在享受通信产品带给我们的便利、快捷服务的同时,我们有必要从节能、低碳的角度重新审视消费者的选择行为。本文通过建立完全竞争市场和不完全竞争市场当中手机和固定电话的能源消耗模型来理性的判断手机和固定电话应该持有的市场份额,并在此基础上讨论了计划和市场,完全竞争和不完全竞争策略的社会影响,以期为市场决策制定者提供一点参考。
With the rapid development of communication industry, the penetration rate of mobile phones in our country is getting higher and higher. While enjoying the convenience and speedy service brought by the communication products, we need to re-examine the consumers’ choices from the perspective of energy-saving and low-carbon. This paper rationally judges the market share that mobile phones and landline phones should hold by setting up energy consumption models of mobile phones and landline phones in a perfectly competitive market and an imperfectly competitive market. On the basis of this, it discusses plans and markets, complete competition and not The social influence of complete competition strategy, with a view to providing some reference for market decision-makers.