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在2013零点民声金铃奖的颁奖典礼上,同时发布了零点研究咨询集团预期的包括中数据、一体店、漫云销、社区追踪、泛O2O、经济型综合体等在内的营销新概念,这些模式概括了在消费者心理与行为模式变化背景下,不同企业的营销创造,也反映了知识服务企业对于营销创新发展的新贡献。漫云销动漫营销是生动化营销模式之一,特别是针对伴随着动漫成长起来的新一代消费者与职业人群,动漫资源将广泛地运用于企业的产品设计、形象设计、企业文化呈现与企业渠道表现。而动漫企业也在传统的动漫影视与衍生产品之外,将动漫变成服务于更多企业事业与社会组织的工具性资源。漫云销将是零点在研究咨询中,推动动漫资源应用与企业生动化营销的一个策略咨询方向。
At the ceremony of the Zero Voice of the Ringtone Golden Bell in 2013, the Group also released the new concept of marketing expected by Zero Research Consulting Group, including mid-range data, integrated stores, diffuse marketing, community tracking, pan-O2O and economy complex These models summarize the marketing creation of different enterprises in the context of the change of consumer psychology and behavior patterns, and also reflect the new contribution of knowledge service enterprises to the innovation and development of marketing. Animation Marketing is one of the vivid marketing mode, especially for the new generation of consumers and professional groups accompanying the growth of animation. Animation resources will be widely used in product design, image design, corporate culture presentation and enterprise Channel performance. And animation companies are also traditional animation film and derivative products, the animation into a service to more business and social organizations, a tool of resources. Man cloud marketing will be zero in the research and consulting, animation resources to promote the use of vivid marketing and enterprise marketing strategy of a strategic advice.