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2010-2015年我国传媒产业由推动传统媒体转型发展至媒介融合推动产业融合,传媒产业领域发生了巨大变化,学术界对此密切关注,研究成果十分丰富。主要体现在讨论了理论体系,采用了多学科的研究方法,产业转型发展、产业市场、产业竞争、融合发展、产业规制与政策选择等领域是研究热点话题。但既有研究存在理论深度的欠缺和方法的不严谨等问题,在研究内容上还有诸多领域有待于进一步深入和拓展。
From 2010 to 2015, China’s media industry has made great changes in the media industry from the promotion of the transformation of traditional media to the media convergence to promote industrial convergence. The academic circles pay close attention to this and the research results are very rich. Mainly reflected in the discussion of the theoretical system, the use of multidisciplinary research methods, industrial restructuring and development, industrial markets, industrial competition, integration and development, industrial regulation and policy options and other fields is a hot topic of study. However, there are some problems in the existing research, such as the lack of depth of theory and the rigorous method. There are still many fields in the research to be further deepened and expanded.