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方言作为地域文化的代表性符号在旅游开发与规划中逐步受到重视,并且在一定程度上对旅游地文化形象的构建产生影响。本研究以湖南省长沙市为案例地,通过实地调研的方式,了解长沙外地游客对长沙旅游文化形象感知的现状以及在对待旅游地文化形象中应用方言资源问题的态度和期望,探究方言资源在旅游地文化形象的合理规划。
As a representative symbol of regional culture, dialect has been gradually valued in tourism development and planning, and to some extent, it has an impact on the construction of the cultural image of tourist destination. This study takes Changsha City, Hunan Province as a case study, through field research to understand the current situation of Changsha foreign tourists’ perceptions of tourism culture in Changsha and the attitude and expectation of applying dialectal resources in the cultural image of tourism destination. Reasonable planning of cultural image of tourist destination.