我今天要跟大家谈,如果现在在品牌取得成功的话,有哪些新的要求;如果想要品牌取得强大和制胜的话有哪些关键的原则,我想给大家介绍四点想法。首先是目标和目的,一个强大品牌应该有很强有力的目标和目的。第二是品牌的内涵,如果品牌想要成功的话,那么它所管理的原则,还有包括和消费者之间的相互交流,相互互动的原则应该和别的不一样。第三就是品牌带来的改变,如何推动和驱动整个改变。第四就是建立一个非常强大品牌的文化或者品牌的基础,是我们事业成功的核心。什么叫做品牌?品牌制胜的话,为什么需要这四个概念,因为在品牌行业方面,品 I would like to discuss with you today if there are new requirements in the brand success. If you want to make a strong and winning brand, what are the key principles? I would like to introduce four ideas to you. The first is the goal and purpose. A strong brand should have strong goals and goals. The second is the connotation of the brand. If the brand wants to be successful, then the principles it administers include interaction with consumers, and the principle of mutual interaction should be different from others. The third is the change brought by the brand, how to promote and drive the entire change. The fourth is the foundation of a very strong brand culture or brand, which is the core of our business success. What is a brand? When a brand wins, why do you need these four concepts because in the brand industry, products