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石油是世界上最主要的燃料材料,它广泛应用与生活、科技、国防、军事等各个领域。然而石油毕竟是以一种产品的形式存在的,是商品就存在着销售。随着时代的进步,科技的发展,石油营销也应作出相应的调整,所以营销管理领域就出现了一些问题。这就有必要让企业对自身的管理从新认识和定位,确立新的有效的管理方式。本文就是在分析了现今石油销售管理的弊端和优势,进而提出了新的营销管理模式,以供相关企业更好的开展工作。
Oil is the most important fuel material in the world. It is widely used in various fields such as life, science and technology, national defense and military affairs. However, oil, after all, exists in the form of a product that exists on the market. With the progress of the times and the development of science and technology, the marketing of petroleum should also be adjusted accordingly. Therefore, some problems have appeared in the field of marketing management. This is necessary for enterprises to re-understand their own management and positioning, establish a new and effective management. This article is analyzing the shortcomings and advantages of the current petroleum sales management, and then put forward a new marketing management model for the relevant enterprises to carry out their work better.