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金碚指出,企业竞争力是指,在竞争性市场中,一个企业所具有的能够持续地比其他企业更有效地向市场(消费者,包括生产性消费者)提供产品或服务,并获得赢利和自身发展的综合素质。企业竞争力包含五个基本含义:一是企业竞争力所涉及的产业,是竞争的和开放的市场。在垄断和封闭的市场中,谈不上企业竞争力。二是企业竞争力的实质是一个企业同其他企业相比较的生产率(或工作效率)。三是企业竞争体现在消费者价值(市场占有和消费者满意)和企业自身利益(盈利和发展)两个方面。而且,这两个方面实际上
Kim Yong pointed out that the competitiveness of enterprises means that in a competitive market, an enterprise can continuously provide products or services to the market (consumers, including productive consumers) and make profits more efficiently than other enterprises And the overall quality of their own development. Enterprise competitiveness contains five basic implications: First, the competitiveness of enterprises involved in the industry, is a competitive and open market. In the monopoly and closed markets, can not talk about the competitiveness of enterprises. Second, the essence of the competitiveness of enterprises is the productivity (or work efficiency) of one enterprise compared with other enterprises. Third, the competition of enterprises is reflected in two aspects: consumer value (market share and consumer satisfaction) and enterprise’s own interests (profitability and development). Moreover, these two aspects are actually