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随着信息传播手段的丰富以及信息沟通方式的多元化,电视节目制作不再局限于单向度的信息传递模式。在商业元素的影响和收视率等考核标准的引导下,当下的电视节目制作呈现出信息交互的发展趋势。而电视节目消费者的诉求则是衡量信息交互类电视节目的重要标准,将观众视为电视节目的消费群体就意味着其等同于商业模式的用户群体。因此,我们也可以将其称为以用户诉求为导向的信息交互模式,在这一模式之下孕育产生的电视
With the enrichment of means of information dissemination and the diversification of information communication methods, television program production is no longer confined to one-way information transmission mode. Under the influence of business elements and ratings and other assessment criteria, the current television program shows a trend of information exchange. The demand of TV program consumers is an important criterion for measuring interactive television programs. Viewing the audience as the consumer group of TV programs means that it is equivalent to the business model of user groups. So we can also call it a user-oriented information exchange paradigm in which the generated television