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Q:王老吉在超吉+战略中如何把握用户需求?:我们期望提供给用户的不仅是饮料,更是健康分享的生活,让用户能够通过王老吉提倡一种比较健康分享型的生活方式。以前做饮料,把产品生产出来,放在各种渠道销售,如果销售不好就促销,而现在的个性化需求越来越多,用户体验的要求越来越高,要顺应和拥抱时代的变化。:一罐一码技术对于超吉+战略有何决定性影响?:以前的相关技术比较简单,主要在药品上做防伪标识,但一个码所能
Q: How does Wanglaoji grasp the user’s needs in the strategy of Super Kyi ?: We expect to provide the users with not only beverages, but also health-sharing life so that users can advocate a healthy and sharing lifestyle through Wong Lo Kat. Before making drinks, the product is produced, sold in a variety of channels, if the sales are not good on the promotion, and now more and more personalized needs, user experience higher and higher requirements, to adapt to and embrace the changes of the times . : What is the decisive impact of a can of yi yi technology on the strategy of Super Kyi +?: The previous related technology was relatively simple and mainly used for anti-counterfeit labels on drugs, but one code could