Based on the improved supply chain operations reference (SCOR) model, a network-topology structure of cycle quality chain oper-ations reference (CQCOR) model is built up, which realizes the cycle operation by an added quality process of reverse manufacturing. The concept of cycle quality chain management is defined, and its cost structure is analyzed according to positive and reverse quality processes. If the quality level is controlled by the positive quality cost, then the reverse quality cost is a nonlinear function of quality level. All the quality processes are connected by acceptable probability, so the optimized objective function is described as a fuzzy multi-objective function comprising maximum of the total profit of quality chain, maximum of the recycling efficiency and maximum of environment protection and source saving. The effects of different quality policies on fuzzy rules are compared by a simplified example. When the policy of recycling efficiency dominates, the total quality profit will be less than that of maximum profit policy.