本文所要介绍并探讨的不是市场营销理论总结出的一般定价方法,如成本导向定价法、需求导向定价法等等,而是零售商使用某种特别的定价方式,以刺激与促进消费者购买,这种定价方式从严格意义上讲是一种促销的手段。一、别出心裁的降价形式在美国波士顿的华盛顿大街上有一家法林地下自动降价商店。这家自动降价商店陈列的每一件商品,不仅标有价格,而且还标有首次陈列的日期,自开始陈列的12天 What this article intends to introduce and discuss is not general pricing methods summarized in marketing theory, such as cost-oriented pricing method and demand-oriented pricing method. Instead, retailers use some special pricing method to stimulate and promote consumers’ purchase, This pricing is strictly speaking a marketing tool. One, ingenuity of the price cuts in the United States, Boston, Washington Avenue, a Farlin underground price cuts shop. Each item on display in this automatic markdown shop is marked not only with the price, but also with the date of the first display, 12 days from the beginning