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作为电影的衍生产品,童书的创意和销售能否与电影搭好桥梁至关重要,但囿于电影而不能创新则恐怕是其最大缺陷。9月13日,《卑鄙的我》系列动画电影迎来第三部!这部萌点多多的人气电影,周边产品的火爆程度完全不输电影本身,特别是连台词都没几句的小黄人,从海报贴纸到模型玩具,从游戏到图书,大小通吃,可谓打遍卖萌界无敌手。本部电影衍生出一系列针对不同年龄段的童书,作为衍生产品,童书的创意和销售能否与电影搭好桥梁至关重要,但囿于
As a derivative of a movie, it is important that the children’s book’s creativity and sales can be bridged with the film, but it is probably its biggest flaw in movies that can not be innovated. September 13, “Despicable Me” animated series usher in the third film! This adorable spot a lot of popular movies, the popularity of peripheral products do not lose the film itself, especially the lines are not a few small yellow People, from posters stickers to model toys, from games to books, all-you-can-eat, can be described as playing bidding Invincible hand. The movie derived from a series of children’s books for different age groups, as a derivative product, children’s book creativity and marketing is essential to establish a bridge with the movie,