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5月29日,可口可乐的官方微博证实“换装”消息。可口可乐将新装称为“昵称瓶”。该新装一共有24款。新包装上分别印有闺蜜、氧气美女、白富美、高富帅、纯爷们、文艺青年,小萝莉等网络热词。纵观可口可乐的营销战略,更换新包装是其惯用手段。商品外包装是产品给消费者的第一印象,新包装能带给消费者新的感受和鲜活的形象。可口可乐的包装策略一直致力于本土化,紧密结合中国文化。在过去陆续推出过十二生肖系列包装、“福娃”系列包装、中国奥运举办城市系列包装等。这一次
May 29, Coca-Cola’s official Weibo confirmed “dress up ” news. Coca-Cola called the new “nickname bottle”. The new clothes a total of 24 models. The new packaging were printed on girlfriends, oxygen beauty, white Fu Mei, handsome handsome, pure man, literary youth, small Lolita and other network hot words. Throughout Coca-Cola’s marketing strategy, the replacement of new packaging is the usual means. Product packaging is the product of the first impression to consumers, the new packaging can bring new feelings and fresh consumer image. Coca-Cola’s packaging strategy has been committed to localization, closely integrated with Chinese culture. In the past have introduced the zodiac series packaging, “Fuwa ” series of packaging, the Chinese Olympic city series packaging. This time