随着市场经济的发展和现代企业制度的建立,企业的竞争中的成败主要由核心竞争力所决定。而独具特色的企业文化,则是构成核心竞争力的重要基础。近年来,企业文化建设做为提高经营管理水平和员工队伍素质的重要手段,正被越来越多的企业领导者所关注和重视。与此同时,传统的企业思想政治工作却受到了一定的冲击和削弱。 With the development of the market economy and the establishment of a modern enterprise system, the success or failure of an enterprise’s competition is mainly determined by its core competitiveness. The unique corporate culture, it is an important foundation for the formation of core competitiveness. In recent years, the building of enterprise culture as an important means to improve the management level and the quality of the workforce is being paid more attention and attention by more and more business leaders. At the same time, the traditional ideological and political work of enterprises has been hit and weakened somewhat.