通过英语广告了解、学习英语不失为一种轻松有效的方法。广告涵盖面广、语言丰富、风格多样、与现实生活结合紧密。广告的目的、宣传对象及宣传媒介要求它的语言简洁、吸引人、大众化。通过阅读欣赏英语广告,我们不但可以学习词汇,还可以了解词汇、句子结构、语态在不同语境中的具体运用以及它们在广告中所起的作用。本文将从语言特点、修辞手段、交际策略、文体风格四个方面浅议英语语言在广告中的运用。 Learning English through English ads is an easy and effective way to learn English. Advertising covers a wide range of languages, diverse styles, combined with close real life. The purpose of advertising, propaganda objects and media requirements of its language concise, attractive, popular. By reading and appreciating English advertisements, we not only learn vocabulary, but also understand vocabulary, sentence structure, the specific application of voice in different contexts and their role in advertising. This article will discuss the use of English language in advertising from the aspects of language features, rhetorical devices, communicative strategies, and stylistic styles.