一、何谓特许经营 特许经营(Franchising)又称专营,是许多国家在销售和服务业中普遍采用的一种经营方式。在特许经营中,除了允许被特许人(Franchisee)利用特许人(Franchisor)的商业信誉(如商标、厂商名称、服务标记等)外,特许人往往还提供其经营管理方法和被特许人所需的原料、设备、技术以及产品的销售渠道。所以说,特许经营是一种商业信誉使用权转让和经营管理方法转让相结合、利用他人无形资产的特种经营方式。 1. What is franchising? Franchising, also known as franchising, is a common practice in many countries in the sales and service industry. In franchising, in addition to allowing franchisees to use franchisor’s business reputation (such as trademarks, trade names, service marks, etc.), franchisors often provide their business management methods and franchisees’ requirements. Raw materials, equipment, technology, and product sales channels. Therefore, franchising is a special business model that combines the transfer of commercial credit rights and business management methods and the use of other people’s intangible assets.