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近年的日化市场可谓水波不兴,无大喜也无大悲。但平静之中正孕育着变数,未来的产业发展路径也已初现端倪。关乎大局的变革主要体现在通路、产业结构、竞争阵营等几个方面。一、多种力量推动通路扁平化的持续深入通路扁平化无疑是左右近几年产业发展的核心主题,值得注意的是这种变化将开始由量到质的飞跃。推动趋势的力量主要来自这几个方面:1.利益驱动之下的厂商博奔。对终端掌控权的争夺
In recent years, the Japanese market can be described as unpleasant, no great joy nor compassion. But calm is pregnant with the variables, the future path of industrial development has also begun to emerge. The changes concerning the overall situation are mainly reflected in the channels, the industrial structure and the camp for competition. First, a variety of forces to promote continuous flat road access Flat is undoubtedly the core of industrial development in recent years, the core theme is worth noting that this change will begin to change from volume to quality. The power to promote the trend mainly from these aspects: 1. Profit-driven manufacturers Pentium. Competing for control of the terminal