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近年来,经济全球化使世界各国经济关系日益密切,世界经济发展呈现出鲜明的全球性、密切性、关联性特点。在这一过程中,展览的国际化趋势更加明显。顺应展览国际化趋势要求,中国展览业主动“走出去”,开拓国际展览市场,已成为大势所趋。一、从推动企业“走出去”到自身“走出去
In recent years, economic globalization has brought economic relations between countries of the world closer and closer, and the world economy has shown distinctive features of globality, closeness, and relevance. In this process, the internationalization trend of the exhibition is more obvious. Conforming to the requirements of the exhibition’s internationalization trend, the Chinese exhibition industry has taken the initiative to “go global” and open up the international exhibition market, which has become a general trend. First, from promoting enterprises to “go out” to themselves "going out