在企业营销实践中,市场部的作用非常重要,但是在许多中小企业,市场部却往往被忽视。在英语里,SALE和MARKETING是两个意义不完全相同的名词,前者代表销售,后者代表营销,中小企业在选择时往往认为做营销就是做销售,导致忽视了营销里的“营”的功能,而一般说来,“营”便是做市场的工作,做市场和做销售的综合才是真正意义上的营 In the marketing practice, the role of marketing department is very important, but in many SMEs, marketing department is often neglected. In English, SALE and MARKETING two terms are not exactly the same, the former on behalf of sales, the latter on behalf of marketing, SMEs in the choice often think that doing marketing is to do sales, resulting in neglect of marketing Function, and in general, “camp ” is to do the work of the market, to do a combination of marketing and sales is the real camp