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作为历史精神与主流价值体系的载体,红色历史意象对转型期下的中国社会有着特殊的意义。2011年是中国共产党建党90周年,其独特的政治与历史意义使得围绕该主题而举办的各种庆祝活动,成为红色历史意象传播的典型代表。本文从其传播形态特征出发,以庆祝活动中“红歌”这种代表性意象的构建作为案例,论述了大众对红色历史意象解读模式的演变,并从管理模式、内容监督以及媒介创新三个方面对红色历史意象的当代传播提出了策略建议。
As a carrier of historical spirit and mainstream value system, the red historical image has special significance to Chinese society in the transitional period. 2011 is the 90th anniversary of the founding of the Chinese Communist Party. Its unique political and historical significance makes various celebrations organized around this theme a typical representative of the red historical image. Starting from the characteristics of its transmission, this article takes the construction of representative images such as “Red Song” in the celebration as a case to discuss the public’s evolution of the interpretation of red historical images. From the perspectives of management mode, content supervision and media innovation three On the one hand, some suggestions are put forward on the contemporary spread of red historical images.