民俗文化是我国文化产业的一个重要组成部分,近年来伴随着改革开放步伐的加快,对民俗文化产业的挖掘开发越来越引起当地政府和文化部门重视,使其又重新焕发出新的魅力和生机。但是大凡民俗文化总是带有很强的地域性和民间性,总是与一方水土息息相关,不可分离,它既是一种局限性, Folk culture is an important part of China’s cultural industry. With the acceleration of reform and opening up in recent years, more and more attention has been paid to the development of folk culture and culture by local governments and cultural departments, vitality. However, the general folk culture is always with a strong regional and non-governmental nature, always with one side is closely related to soil and water, inseparable, it is both a limitation,