全世界的汽车公司已把市场调研的范围扩展到诸如用户调查和座谈会之外,去发现顾客满意程度的核心因素。事实上,让工程师去研究用户的习惯只是一个方面,其目的是要探寻某些特定的、关键性的领域里用户真正需要的重任从市场部门转移出来,让技术部门去完成。但工程师们并不满足于简单地观察用户在实际生活中对其用车的真实反映,已开始用定量的方法来研究用户 Automotive companies around the world have extended the scope of market research to discovering core factors of customer satisfaction beyond user surveys and symposia. In fact, letting engineers work on user habits is but one aspect of their goal to explore the real need for users in certain specific, critical areas to move away from the marketing department and get the technology department to do it. However, engineers are not satisfied with simply observing the actual reflection of the user’s car in real life. They have started to study users quantitatively