面对经济全球化的不断深入发展,全球范围内商业与人文交流也呈现不断上升的态势,对于涉外酒店来说,这意味着市场扩大化与竞争激烈化,酒店简介作为酒店的直接性宣传品,其语言程度很大程度上决定了市场对于其的反应程度,本文立足于此通过对具体涉外酒店简介汉译英翻译的语篇研究,认为在现在的状况下既要重视普及化英语又要重视具体人群的特殊汉译英翻译,以此弥补不同文化之间的交流差距,提升涉外酒店的竞争力,增强其市场适应能力。 Faced with the continuous deepening of economic globalization, commercial and cultural exchanges around the world are also showing a rising trend. For foreign hotels, this means that the market is expanding and the competition is fiercer. Hotel briefs, as the hotel’s direct marketing materials , The degree of language largely determines the degree of market reaction to it. Based on this, based on the textual research on the translation of Chinese-English translators into foreign-related Hotels, we think it important to emphasize the popularization of English as well as Pay special attention to specific people’s translation of Chinese to English, in order to make up for differences in the exchange of different cultures to enhance the competitiveness of foreign-related hotels and enhance their market adaptability.